How to Write a Press Release for Winning an Award (FREE Template Inside)!

If your company just won an award – congratulations! Now’s the perfect time to share your news with a press release.

Getting an award is a big deal and it's a great press release topic. If you're new to press release distribution or want tips to improve your writing, you're in the right place.

In this blog post, we cover the importance of sending a press release and what to include in your campaign.

Plus, there’s a FREE downloadable press release template you can use to build a campaign of your own.

Why is press release distribution important?

We’re living in a time when there’s more information out there that we could consume in a lifetime.

This means, consumers have options. To succeed and stand out in a crowded market, your brand must gain a competitive advantage. Think of press releases services as a megaphone for a brand.

Despite the popularity of social media and other forms of marketing, press release distribution remains a top communication channel to connect brands like yours with your target audience.

Here are five reasons why press releases still matter.

What to include in a press release for winning an award

When writing your press release for winning an award, you want to make sure you address the key message points.

To make sure you do just that, use the inverted pyramid.

When you use the inverted pyramid to build your campaign, you’ll guarantee that your press release format is correct every time.

The inverted pyramid covers the 5 W’s + How:

• Who?
• What?
• When?
• Where?
• Why?
• How?

Let’s apply this structure to our example of writing an award press release:

• Who? What’s the name of your company.
• What? What award did your organization win?
• When? Did you win this award at an event? If so, what was the date?
• Where? Again, if you won this award at an event, where did it take place?
• Why? Why is this award important for your business and your customers?
• How? Include information when applicable.

Once you’ve answered those questions, it’s time to put them into a proper press release format:

‍The first and second paragraphs will include the facts and some supporting details of your award announcement.

The third paragraph is typically a quote from a leader in your organization. Remember, quotes are commonly shared in articles and social media posts. Make sure your quote adds depth to the announcement.

The following paragraphs can include information that supports the main message. In this case, it’s the award you’ve won. Share any information about the award to highlight its prestige which boosts your credibility.

At the end of your campaign, include your boilerplate.

If you need help updating yours, check out our boilerplate blog post for some helpful tips.