How to Turn a Press Release into Social Media Posts: 4 Tips Inside
Press releases are an effective marketing tool that companies use to share news.
This news can be about anything from product launches and new hires to industry reports and community involvement.
No matter the topic, press releases help companies communicate with their audience on a larger scale.
Press releases on their own are effective but combining them with social media makes your campaigns stronger.
Using press release services and social media together will boost your promotion and make your message more effective.
In this blog post, we'll show you how to turn a press release into social media posts to give your news extra legs and increase brand recognition.
4 tips on how to turn a press release into social media posts
Extract the key points.
What's the main message of your press release?
That's what you want to condense and highlight in your captions.
Here's an example of how we turned our press release announcing our G2 badges into a LinkedIn post:
Main message: We earned 13 badges in G2’s Summer 2023 report.
We supplemented the key point with a quick message on the importance of these badges for our company and customers.
We included a link to the full press release so people could learn more about the badges we earned.
Customize your content.
Here’s a social media rule of thumb to keep in mind – Make sure your content fits the social channel. Don’t make the social channel fit your content.
This means you want to tailor your content to fit the context of the social media platform you’re posting to. For instance:
- LinkedIn: Focus and promote the professional aspects of the announcement.
- Twitter: Brevity and clarity are two driving forces of this social network. Keep your message concise.
- Instagram: Make sure your visuals jump off the screen to get people's attention. Support your imagery/video with a strong caption.
- Facebook: Just like with Instagram, the visuals you use matter. Support your multimedia with an engaging caption that focuses on the main message of the press release.
Include high-quality visuals.
We mentioned it in the last point, but the visuals you use in your social posts matter.
According to Forbes, 91% of consumers prefer visual content to written content.
That’s why we always add a picture to our event promotion social posts to highlight the key details from our press release.
This is our LinkedIn post announcing our participation as an exhibitor at the South Carolina Banker's Association Conference.
As you can see the graphic includes the high-level information someone would want to know:
- The name of the event
- The date of the event and location
- Our booth number
If someone going to the event saw this, they'd know where to find our team (booth #3).
Highlight quotes and/or statistics.
Quotes and statistics are shareable content.
Building off the last point, turn your quotes into branded quote images to share on your social channels.
Use the caption to talk about the main message of the press release and include a link.
Sharing a quote image can help grab people’s attention and demonstrate your expertise on the topic of your press release.
It's an effective way to get noticed and establish credibility.
You can also pull an interesting statistic/data point from your press release and use it as the first sentence of your social media post to capture attention and pique curiosity.
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Public and private companies around the globe use our reliable press release distribution services to amplify their news. We're ready to help you too.
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