For businesses looking to share their story effectively, selecting the right press release distribution platform can make all the difference. ACCESSWIRE and Business Wire are two leading providers, each with its own strengths. Below, we’ll compare these platforms based on pricing, service quality, customer reviews, distribution reach, and product offerings to help you find the right fit for your media outreach needs.

For businesses aiming to get the most out of their PR efforts, choosing the right platform is essential. ACCESSWIRE and Muck Rack are two popular PR tools, each offering unique features. But if you’re looking for comprehensive offerings, great customer reviews, and value-focused pricing, ACCESSWIRE stands out as a strong choice. Let’s break down each platform’s products, offerings, and customer reviews to help you find the right fit for your PR goals.

When it comes to press release distribution and media outreach, ACCESSWIRE and Cision are both popular choices. However, each platform offers distinct benefits and features tailored to different needs. In this comparison, we’ll look at pricing, service quality, customer reviews, distribution, and product offerings to help you decide which platform may be the best fit for your business.

The best PR strategies aren’t built around single, isolated campaigns—they’re about building long-term relationships with the media. Even when you don’t have a breaking news story to share, maintaining regular contact with journalists, editors, and reporters is vital to ensuring your brand stays visible and relevant. By building trust, staying top of mind, and offering value, you set the stage for future PR success. And when the big news does come, those strong media relationships will ensure your story gets the attention it deserves.

How We Helped a Squeeze Franchise Owner Shine Client Overview A local Squeeze franchise owner was gearing up to open her first location in Sarasota, aiming to create a buzz that would translate into foot traffic and brand awareness. The Challenge The franchise owner recognized the importance of local media coverage for the grand opening but faced a major hurdle—budget constraints meant the corporate PR agency was out of reach. She needed an efficient yet impactful solution to ensure her story got heard by the right audience and to drive customers to her new location.

Learn how to effectively promote to journalists and build lasting media relationships. Discover essential tips for personalizing pitches, providing valuable resources, and maintaining connections for ongoing press coverage. Elevate your PR strategy with expert insights.

Discover how the KISS method—Keep It Simple, Stupid—can transform public relations strategies. Understand the importance of simplicity in content creation, audience engagement, and PR decision-making. Explore practical applications for press releases, crisis communication, and social media.

Discover how data is transforming public relations (PR) into a measurable and strategic tool for business success. This article explains how PR professionals use analytics to quantify earned media value, track sentiment, and prove the direct impact on sales.

Do you ever feel like you’re shooting an arrow but narrowly missing the bullseye every time? You’re so close, but you can’t seem to hit the mark and connect with your target audience. It’s frustrating, isn’t it? We agree and that’s why we place an emphasis on brands using a media database to their advantage.  If you’re unfamiliar, a media database is a comprehensive collection of journalists, influencers, and reporters. This repository includes their beat, contact information, and other useful details. Before we dig into what makes our Media Database stand out from the other options on the market, let’s first explore how a media database can elevate your overall marketing efforts.

Learn everything you need to know about IR websites, including how to use your IR website as a tool that builds trust and strengthens investor engagement. Contacts ACCESSWIRE today for more information.

What is paid media? Learn everything you need to know about paid vs earned media, the pros and cons of paid media and more. Contact ACCESSWIRE today for more information.

We share 10 benefits your brand can experience from press release distribution. Contact ACCESSWIRE today to submit your press release.

Businesses need to mastter the art of pitching to capture journalists' attention. Learn everything you need to know about how to pitch your story to the media.

When you have news to share, a press release is an excellent way to amplify it to your target audience. But, the actual writing of the campaign is where your success lies. You’ll either engage your audience or blend in with the other news stories of the day.  Standing out requires several factors like press release format and more importantly, press release length. In this blog, we’re delving into the optimal press release length and will explore: How long a press release should be What goes into the ideal length How to structure your press release

Learn everything you need to know about media monitoring including why its important, benefits, different types of media monitoring and much more.

Learn how to write a press release in 5 easy steps. Contact ACCESSWIRE today for all your press release distribution needs.

Learn about the top 10 things you should include on your IR (investor relations) website. Contact ACCESSWIRE today to learn more.

Learn everything you need to know about what a press release is, when to write a press release and more. Submit your press release to ACCESSWIRE today.

Learn everything you need to know about brand monitoring including how to build your brand’s identity, what brand mentions are, why they’re important and more.

Press release distribution is the process of sharing news with journalists and media outlets to secure coverage. This is commonly done using a wire service that has relevant distribution channels to help maximize visibility and reach.