Press Release Distribution Still Matters: 5 Reasons Why
As a business professional, you know there are plenty of options on the market to help build brand awareness and improve your digital presence.
People typically overlook press release distribution, even though it’s a viable resource alongside social media, email marketing, and paid advertising.
That’s because there's a common misconception that press release distribution is a somewhat outdated way to share your company's news.
We agree.
We agree that the old approach isn't helpful.
Here’s a brief look at how the old approach to press release distribution looked:
When a brand had news, they would quickly write a press release, inform their local news stations, and send then send them the release hoping their story would get picked up.
It was more or less a “check off their to-do list” kind of thing.
Now, brands that treat press release distribution as a main pillar of their marketing and communications strategies are reaping the benefits.
Though you might be thinking this is a biased piece because we offer press release services, it's not.
It’s just an objective fact that press release distribution
still matters.
Here are five reasons why.
Builds Credibility and Trust
Sharing news on your own platforms is different from having it shared on other media channels and news outlets. That's because, when consumers see your stories shared on other channels, it's like a vote of credibility. They view it as proof of trustworthiness, which positively affects how customers see your business.
Expands Your Reach
When it comes to other digital marketing strategies and press release distribution, it's not a this
or that mindset.
It's this
and that.
Both are important for reaching your target audience and casting a wider net.
For press release distribution, in particular, you're able to pick your targeting options and reach reputable media outlets and their audiences.
This helps you cast a wider net, improving your brand awareness and online visibility.
Improves SEO
In recent weeks, we focused on search engine optimization (SEO). We talked about writing SEO-friendly headlines and choosing the right SEO keywords for your campaigns.
We’ve done this because press releases are an important piece of the SEO puzzle.
That’s because press releases include backlinks which can improve your rankings and increase your online visibility when shared on various websites.
Captures Media Attention
Journalists are always looking for new stories to fuel their pipeline. A newsworthy press release can act as a magnet to their attention. When you get the attention of the media, you improve the likelihood of securing earned media coverage.
Earned media boosts your brand’s credibility and awareness without the expense of traditional advertising.
It's like a vote of confidence.
Crisis Management
If you get bad publicity, a press release can act as your initial response and help protect your reputation.
A well-crafted press release will give you the platform to proactively and transparently address the issue to control the narrative.
By publicly addressing the situation, providing your side of the story, and not pointing fingers (don't play the blame game!), you'll demonstrate your commitment to handling the issue and learning from the situation.
As you can see, when you use press release distribution correctly, it can have several benefits.It can boost your credibility and help you reach more people.
It can enhance your online presence and gain media attention.
And, it can help control how the public perceives your brand.
If you’re ready to experience these brand-building benefits yourself, explore our press release services and take advantage of our FREE press release template.
Our press release template helps you write a campaign from start-to-finish.
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