10 Press Release Topic Ideas You Can Use When You're Feeling Stuck
Do you ever struggle to find a topic worth talking about in a press release?
You know you need to publish content to stay relevant and keep the attention of your audience, but it's hard.
Content creation, especially pinpointing newsworthy press release topics, can be a struggle.
We get it, and that's why we put together a list of 10 tried-and-true press release topics you can use in those times your creative juices just aren't flowing.
You can tailor these topics to fit your specific industry or target audience.
From company updates and industry data to product launches and new hires, these topics will keep your audience interested.
Say goodbye to the stress of coming up with new ideas and hello to topics that fuel your press release distribution efforts.
10 Press Release Topic Ideas
Anniversary
Your company’s anniversary is the perfect topic for a press release. Whether it’s five, 10, 15, or more years, celebrating this milestone with a press release is an excellent way to show your audience that you’re building a lasting brand.
TIP: In this type of press release, share information about your company’s history, changes made over the years, goals achieved, major awards won, and the plans you have for the future. Include a quote from a C-suite executive.
AWARDS
There are plenty of press release services to choose from. You want to work with a company that has experience and is recognized for its product(s)/service(s).
In business, especially, awards are votes of confidence. They show your target audience you’re a leader in your industry and good at what you do.
Those awards translate into increased credibility and trust – two factors that play a major role in whether a person does business with you or not.
That’s why press releases that share the news you’ve won an award or received honorable industry recognition, are important for building brand awareness for your company.
For example, as a leader in press release distribution, we’re proud to receive G2 badges that highlight our spot as a trusted resource for press release services for thousands of customers around the globe.
To share our news, we distribute a press release. Here’s an example.
Business Funding
A newsworthy press release topic is expansion. If your company receives funding, use it as a campaign springboard.
Talk about the funding you received, its significance, the plans you have to use it, and how it’ll positively impact the future of your business.
Community Involvement
"Feel good” stories are some of the most popular pieces of content on the internet.
In fact, there are entire social profiles dedicated to them.
People gravitate to those stories – the stories that put a smile on our faces and restore our faith in humanity.
If your company is volunteering time or resources to an organization, making a donation, or performing some sort of charitable act, create and send a press release about it.
When writing this press release, emphasize the why of your actions.
Why are you doing (insert the blank)?
Use storytelling to highlight your story to humanize your company and show, don’t just tell your target audience you care about the community.
Why are you getting involved with this charitable organization? Highlighting your why humanizes your company and shows people in your community you’re an active member giving back.
In-Person/Virtual Events
Events like conferences and trade shows are strong topics to cover in a press release.
Event press releases show your target audience, you’re active in your industry, willing to learn more and share your knowledge with your peers.
Using press release distribution to highlight your presence at events is an excellent way to build a buzz before you even arrive.
Our blog post, Attending a Conference? Send a Press Release shares details about what you should include in your event press release as well as examples.
New Data/Industry Report
New data and industry reports are like magnets to consumer attention.
People want to learn more and if you can deliver the information they’re searching for, you’ll build your credibility as you position yourself as a thought leader in the industry.
If you have new statistics, facts, and figures, share them with a press release.
This type of information is shareable around the news circuit and on social media. And, the more people share your data/industry report, the more brand awareness you’ll create for your business.
New Hires and Promotions
Company updates such as a new hire or the promotion of an employee are worth creating and sending a press release about.
But, you don’t want to dilute your news by sharing a press release for every hire or promotion you make. You want to reserve these press releases for more senior roles like C-suite executives, for example.
If you’re ready to announce the hiring of a key member of your team, check out our blog post Introduce Your New Hire with a Press Release Done Right.
You’ll learn about the correct press release format you should use, what to include, and more.
Rebrand
Is your company pivoting into another market?
Or, maybe you’ve updated your appearance and logo?
Whatever the case, share this news with your target audience by sending a press release.
When sending a rebranding press release, be sure to answer the following questions:
- Why did you decide to rebrand?
- How will this rebrand improve your company?
- Will your rebrand affect your customers? If so, how?
- What’s the overall vision moving forward?
Product Launch
When launching a product, you want to build excitement.
It’s kind of like a slow clap. You start out slowly and with each clap you gain a bit more momentum until the crowd erupts into ferocious applause and everyone’s cheering.
That’s what you want to mimic when sharing the news of your new product, the ferocious applause is your product launch press release.
This press release is your chance to build excitement and talk about your new product:
- What does your product do?
- What problem does your product solve?
- How is your product different from others on the market?
- Where can people buy it?
If you want a crash course on writing and pitching a product press release, read our blog post!
Quarterly Earnings
Stakeholders, shareholders, and employees care about the financial health of a company.
That’s why when it comes time to report quarterly earnings, public companies rely on press release services to confidently share them.
Sharing those quarterly earnings with a press release improves their visibility in the market and shares the most important information in a clear and concise manner that communicates their financial story and how the company’s performing.
We share five helpful tips to make sure your earnings press release dots every “i” and crosses every “t.” Check it out.
We hope these 10 press release topics inspired some ideas for your brand to send a press release.
If it did, excellent! Here's how we can help.
Press Release Template – Free Download
Whether you’re new to writing press releases or need to brush up on your skills, our press release template can help. It’s a step-by-step guide that'll walk you through the process of writing a press release, so you hit on the most important points, every time.
Press Release Distribution Services
We offer flat-fee pricing for our press release services so you won’t feel like you’re being nickel and dimed with upcharges.
If you have questions about how press release distribution can help your brand, our team’s here to help. Contact us today.
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